Menorca has an extraordinary opportunity before it: to think about its future from that which makes it unique.
On an island striving for a more sustainable, balanced model that resonates with its identity, the equestrian world can become much more than a tradition or a hobby. It can also be a catalyst for growth, a meeting point between sectors, and a genuine way to promote year-round tourism through authenticity, excellence, and a deep connection to the land.
With this vision, the 4th sectoral meeting was born, this time under the title: “The future of deseasonalization and the equestrian world in Menorca”, a space designed to bring together key voices from the institutional, tourism, business, equestrian and media fields, in order to open a courageous, useful and inspiring conversation about the island's potential in this area.
This will be the 4th roundtable organized with different agents of Menorcan society who are somehow linked to the topic: different equestrian businesses, veterinarians, hotels, different institutions, commerce, restaurants… with the aim of understanding this opportunity as a whole.
The session will be presented by Lluis Soler and Ariadna Vilalta, and moderated by Lluis Soler.
This round table discussion is not just meant to be a conversation. It's meant to be a starting point.
A starting point for imagining new alliances.
To connect tourism, territory and tradition.
To give visibility to a distinctive asset of Menorca with the capacity to attract interest, activity and prestige beyond the usual months.
And to demonstrate that the island's equestrian identity is not only part of its past, but also of its future.
We would love to have your collaboration, whether it be as a speaker, sharing their experience, vision and commitment to Menorca, or as an assistant, forming part of a meeting that aims to sow ideas, open possibilities and build a common vision.
We believe this is the moment to join forces and generate a high-level conversation about how Menorca can continue to position itself based on what truly sets it apart: its authenticity, its quality, its beauty, its living tradition, and its ability to create proposals with soul.
Because deseasonalizing is not just about lengthening the season.
It's about giving value to the territory in a smarter way.
It's about activating meaningful opportunities.
And it's about supporting projects that respect the island's identity while projecting it outwards.
About Hats&Horses Menorca
Hats&Horses Menorca is a project that unites equestrian tradition, culture, elegance, and the promotion of the region, with the aim of highlighting Menorca's identity and its unique connection to the world of horses. Throughout its various editions, it has established itself as a distinctive event that fosters synergies between diverse sectors, perspectives, and audiences. In this new phase, the project also strengthens its collaboration with the Menorcan Association of the Pure Spanish Breed (ESPRE), In a union driven by shared enthusiasm, a passion for Menorca, and a firm commitment to the equestrian world, both initiatives are moving forward together with the aim of contributing, strengthening the local community, and showcasing the island's equestrian heritage through an ambitious, collaborative, and forward-looking vision.
For more information, interviews, or press materials:
ari@drivenassociates.com
