On an island striving for a more sustainable, balanced model that resonates with its identity, the equestrian world can become much more than a tradition or a hobby. It can also be a catalyst for growth, a meeting point between sectors, and a genuine way to promote year-round tourism through authenticity, excellence, and a deep connection to the land.

With this vision, we organized the 4th forum entitled: “The future of deseasonalization and the equestrian world in Menorca”, a space designed to bring together key voices from the institutional, tourism, business, equestrian and media fields, in order to open a brave, useful and inspiring conversation about the island's potential in this area.

This will be the 4th roundtable organized with different agents of Menorcan society who are somehow linked to the topic: different equestrian businesses, veterinarians, hotels, different institutions, commerce, restaurants… with the aim of understanding this opportunity as a whole.

The session will be presented by Lluis Soler and Ariadna Vilalta, and moderated by Lluis Soler.

This round table discussion is not just meant to be a conversation. It's meant to be a starting point.

A starting point for imagining new alliances.

To connect tourism, territory and tradition.

To give visibility to a distinctive asset of Menorca with the capacity to attract interest, activity and prestige beyond the usual months.

And to demonstrate that the island's equestrian identity is not only part of its past, but also of its future.

We would love to have your collaboration, either as a speaker, sharing your experience, vision and commitment to Menorca, or as an attendee, forming part of a meeting that aspires to sow ideas, open possibilities and build a common vision.

We believe this is the moment to join forces and generate a high-level conversation about how Menorca can continue to position itself based on what truly sets it apart: its authenticity, its quality, its beauty, its living tradition, and its ability to create proposals with soul.

Because deseasonalizing is not just about lengthening the season.

It's about giving value to the territory in a smarter way.

It's about activating meaningful opportunities.

And it's about supporting projects that respect the island's identity while projecting it outwards.